stormpeak1 asked:
Although I'm a long time Thor fan, I've been enjoying the current run well enough. However, isn't it misleading to state that the current Thor is selling much better than the classic character without recognizing that this is mostly due to the way you announced the new book (i.e., The View) and the marketing push you've given it especially to non traditional comic book markets? You've never promoted a book featuring the classic Thor anywhere near what you've done with the new book.
brevoortformspring answered:
I think you’re overlooking the fact that, in this instance, we had something to promote that people were interested in. There’s no way, for example, the View would have done a segment announcing another series for the classic Thor.
Breaking: People buy things when they know they exist
